WHY WORK WITH ME?

In short.

I’ve been there.

Starting as an exec in creative & marketing agencies in Leeds, working my way up to Managing Director.

Relocating & leading two agencies in Los Angeles, being the single point of success or failure. 

From the big business decisions to ensuring that the bins are emptied on a Friday.

I know how it is.

The highs, the lows, the fears, the do’s, the don’ts.

And what I know most, is how important it is to have the right people around you.

  • Having spent 20 years pitching to clients, I fully appreciate the importance of providing commercial value and return when commencing a new project with an external provider.
    My promise to you is that I will always strive to guarantee that result. 

  • What I want you to think of when it comes to me is: An advanced business & brand strategist, here to help you with transformational growth through business strategy, brand architecture, brand positioning, and brand building, all to maximise your potential & impact. 

  • I’m serially curious; about business, about brands, about people and the world around us. How all of it is changing and evolving. I’m plugged into culture; interested and inspired by the now and the next. Simply put, I love to ask (and understand) why.

  • I advise & support my clients in many different ways to make their expansion into North America ambition a reality. To find out more check out my page dedicated to this.

I like to think of myself as the co-founder you didn’t think you needed, the thought partner you’ve always wanted, or simply a trusted brain you can tap into.

Just like every business is unique, so is the strategy I create. Therefore, I only produce
bespoke proposals, unique to you and your business challenge.
Contact me to discuss how I can help you.

  • As the Marketing Vice President of WIS International, I have worked with Nicole on numerous projects, all with a different focus. There’s a reason I work with Nicole again and again; her marketing knowledge, her strategic brain and her quick immersion into our business and industry. She absolutely cares about delivering good, quality results time and time again.

    Connie Nguyen | Vice President of Marketing

  • I took over my family business several years ago. The business originally started in 1968 and we still had the same logo, with no brand guide, or direction. We were just reacting. Our customers didn’t know our value, because we didn’t know it. Nicole unveiled a whole new strategy, positioning and look. We were always doing what "we" thought was right, but, she helped us get out of our own way. With the new branding, direction, and clever copy, we found our core purpose, and so much more. I'm so proud of our brand, vision, strategy, and the whole look of our company now. I continue to talk to Nicole for my marketing projects & ideas, she's always a great sounding board.

    James Todd, Founder & CEO Dimples Hair

  • "During our client's strategic phase of rebranding, Nicole exhibited exceptional prowess in navigating the intricacies of positioning a sub-brand or division. This engagement required redefining the entity while ensuring it aligned seamlessly with the brand of another significant organization. Her understanding of the complexities and nuances involved was impressive, and she intuitively connected the dots from all the engagements and workshops she conducted. Nicole's adept facilitation skills brought together diverse perspectives and expertly crafted them into a cohesive narrative, defining their unique positioning"

    Rudy Manning | Chief Creative Officer, Pastilla

  • “Nicole knew us better than we knew ourselves and was able to guide us on how we should tell our story. By having a plan to win, it made all other business decisions much easier.”

    Andrew Compton, CEO, Prime Accounting Solutions

  • I've had the privilege of working with businesses spanning every industry, from Multinational Corporations to agile SMEs and dynamic Start-ups. Together, we’ve created powerful strategies that cover brand building, architecture, positioning, proposition, branding, re-vitalising the business or making an impactful statement to the market. 

  • Clear, actionable strategies that live beyond meetings and decks, giving brands a competitive advantage.

  • Collaborating closely with leadership teams at board level to uncover your unique challenges and dreams.

  • I offer an internationally informed view of trends, markets, business, brands, consumers & buying behaviour. With unwavering support I’ll live and breathe your business as if it were my own, so that you’re able to achieve your goals quicker, and grow to your version of success.

SOME OF MY EXPERIENCE

My clients tend to be ambitious for further business growth. They want to be more and do more, than where they are right now.

Multi-national and large brand client experience:

UK 

Depuy Synthes a J&J Company 

Dulux Trade

Greggs

Habitat

Hammerson 

Hitachi Personal Finance

Japan Tobacco Inc

Pernod Ricard

PPG Johnstones Paint 

SRG

Suntory 

Yale

USA

Avantax (formerly BluCora) 

Cityview

Elevate Services

Flexfit 

Fred Segal

Greystar 

Hudson Real Estate Group

Lennar

Mack Real Estate Development

MG Properties

WIS International 

SME’s & Start up brand client experience:

UK

Great Lengths 

Hi Spirits - Fireball 

Midori

Morrison Bowmore Limited

Strata Homes

Tito’s Vodka

The 1:1 Diet 

The Car People 

Wild Turkey 

Xen-Tan

USA 

Amehurst Avenue Capital 

CenterCal

Dimples

Daou Vineyards

Kenwood Vineyards

Lavinia 

Lawyers for Justice

Mode Phones

Parris Law 

Peach Honey 

Portman Architects 

Portman Holdings

Village Properties 

I have clients globally and therefore I work across multiple time zones and can include travel into any proposal. Let’s have a conversation and see where I might be able to help.