EXPAND INTO NORTH AMERICA

Are you a service based business that wants to expand into new markets?

Think North America is right for your business?

Want to talk to someone who’s done it about the pro’s, and the con’s?

Eager to understand everything that’s involved, without having to trawl Google for hours. You don’t know what you don’t know, right?

As someone who has been there, I know how daunting it can be, but don’t let the unknown interrupt your ambition to conquer this massive step. That’s what I am here for!

every great move forward begins with a leap of faith

PLANNING & ADVICE session

I work with companies early in the planning stage to inform, ensure you know what to expect, have a plan in place and ensure budgets are aligned with the reality.

This planning and advisory session covers: 

  • Company formation & regulatory requirements

  • Immigration visa options

  • Office site selection

  • Taxation

  • Banking

  • Recruitment model & HR policies

  • Cultural differences in the workplace 

  • Healthcare 

  • Business Development

  • Tips to make your living set up a whole lot easier  

This is the planning service I wish I’d had when making the move to North America, which is why I’ve created it. My mission is to help businesses like yours avoid the blind bends and costly mistakes we made, to make your transition seamless, hassle free and enjoyable! 

CONNECTIONS PROGRAM

A smooth business launch, especially in uncharted markets, hinges on strategic partnerships, knowing what to expect and promising prospects to foster sustainable growth. Through living and working in North America I utilise my extensive, nurtured and trusted network to facilitate connections and aid you on your transatlantic expansion journey. 

“It’s been 4 years since we started doing business in the US. By all accounts it has been a success, but the journey has been full of bumps in the road and more expensive than it needed to be. We have sent out our UK employees to lead the US business, but that in itself has presented a bunch of challenges we hadn’t factored. I wish there were more people willing to share their advice transparently to help the rest of us succeed a little quicker.”
Founder, Leading UK Creative Agency

UK vs USA Marketing

We may seemingly share a language, but there’s nothing similar when it comes to UK & US English, let alone the 50 states which may as well be their own countries.

For businesses that are further along with establishing a presence in North America I work with you and your marketing teams 1:1 to share knowledge and review the following:

✔︎ Trends and insights
✔︎ Competitor landscape & market research
✔︎ Coast to coast marketing & messaging (yep, there are language barriers)
✔︎ Cultural differences & nuances
✔︎ Audiences & buyer behaviour