I help businesses transform and accelerate business growth, by redefining their brand dna, strategy & positioning. Additionally, I consult businesses who have an ambition to expand & export into the USA market.

So, what do I do? 

I blend my strategic Business, Brand & Marketing capabilities to:

  • Define your brand’s dna & what makes you unique, noteworthy & different to create the foundations of a Meaningful Brand, with a clearly defined purpose, values, authority & tone
    of voice.

  • Create your brand to influence not only your desired consumer/client audience, but also your internal one (your employees) and your third party providers & investors. 

  • Advise how your business strategy aligns with your brand architecture and ecosystem to achieve ambitious growth plans.

  • Help you get clarity on exactly who your competition is, how you win, and where to focus your marketing and sales efforts through your best positioning, to deliver a consistent, clear story that wins more business. 

  • Solve challenging problems that oftentimes require unique solutions. If you’re wrestling with how to position a recent acquisition or new business units, how to respond to an unexpected market shift, or a strong new entrant into a market, I can help. 

In the last 20 years I’ve lived & worked both in the UK and North America. Working with SME’s and start ups, to MNC’s, on a variety of challenges. Whether that business has…

  • Reached a ceiling and wants to get to the next level.

  • Evolved so much their current brand & messaging doesn’t reflect the business they are now.

  • Created a successful business, but not created a brand.

  • Ambitions to expand to North America (or UK) and needs full service advice and support.

…amongst a million other complex challenges, there’s nothing I haven’t seen and solved. 

Why is that important?

I believe that Brand Strategy is the CORE of your business – sitting at the intersection between your Operations, HR, Marketing, the business vision & Sales/New business.

Get it right and the business seamlessly all pulls in the same, and more importantly, the right direction. Meaning decision making is easier, and business owners and CEO's are released to work ON the business, not IN the business.

step up. STAND OUT.

All design work shown was produced within previous agencies in my role as either MD, Brand Strategist or Account Director .

  • red 6 ar. apparel marketing strategy & implementation

  • lavinia. brand strategy

  • Lawyers for Justice. Brand strategy

  • Dimples. brand & marketing strategy & implementation

  • great lengths. interim brand & marketing director

  • cybershield global. brand strategy

  • kenwood vineyards. brand strategy & marketing implementation

  • avantax. business & brand strategy + naming

  • follea. brand & marketing strategy & implementation

  • village properties. evp strategy & employer branding

  • lennar. brand strategy

  • XEN-TAN. marketing account director

  • cityview. business & brand strategy

  • habitat. account director

  • parris law. Brand strategy

MY APPROACH

  • I believe that people and relationships are everything. And that's why I love delivering almost all of my services in person - there's just something about that face-to-face interaction that you can't beat. The energy, the vibes, the collaborative spirit - it all comes together in an in-person meet-up. So if you're looking for a partner who values relationships and understands the power of community, look no further! I'm here to support and empower you every step of the way.

  • In today’s world your business purpose and values matter more than ever. Why? Companies with a strong sense of purpose grow three times faster on average than their competitors, all while achieving higher employee engagement, a culture of belonging and customer advocates.

    When you run your business authentically in line with your purpose and your core values, you’ll naturally create a brand that inspires both your internal and external audience to think, feel, and act. It’s this emotion that makes for a great meaningful brand over a generic one.

  • Just as each business is unique, so is its purpose, positioning & brand strategy.

    I‘ll ask the questions that cut to the heart of your business, pulling out the insights that provide clarity & confidence, to create a custom purpose, positioning & brand strategy bespoke to your business, that solves the challenges holding you back, no matter what they are and maximises your potential.

    Together we will turn that strategy into an effective roadmap following my sprint process with actionable goals, and accountability to grow your business.

  • Having worked with an array of different companies in the US and UK, spanning multiple sectors, of all sizes, as well as the experience of managing two companies in Los Angeles and being the single point of failure or success, I am aware of the significance of providing commercial value and return when commencing a new project with an external provider.

    My promise to you is that I will always strive to guarantee that result.

Throughout my successful 20 year career I've developed four fundamental beliefs that influence the way I work, how I show up for my clients, and allow me to deliver the best results.